Green Santas

Posted on: Friday, January 3, 2020

Green Santas: the Nice group 3A Hôtels La Collection mobilizes for Secours Populaire


Born in 1945, Secours Populaire has set itself the task of acting against poverty and exclusion in operating essentially thanks to the dedication of thousands of volunteers. For decades, this non-profit association imagined for the Christmas Green Father's Day action to allow children and families in need to celebrate Christmas with dignity. In voluntary initiative, the 3A Hotels La Collection group bringing together the West End Hotel, the Aston La Hotel Scala and the Beau Rivage Hotel & Beach, all three classified 4 stars, offer its many visitors that locals have the opportunity to participate in this campaign by making a donation.

During the first 2 Wednesdays and Saturdays of December 2019, those who wish are invited to place at the feet of majestic Christmas trees at the heart of each hotel, toys including they are no longer useful. Following this, a team of Green Santas, coming to lend a hand to real Santa Claus and made up of volunteers, will come to collect them in order to put them on sale. The funds raised will allow us to be able to buy many new toys for children in the need.

The year 2019 of the 3A Hotels La Collection group was loaded with actions geared towards the other. After the implementation of numerous eco-responsible actions and sponsorship of beehives located in backcountry, establishments participated in the Pink October campaign during which they donated part of their profits to the Breast Cancer Association, Parlons-en! To celebrate celebrations with dignity, the group had to open the doors of its historic hotels in order to use their notoriety and their strategic locations in downtown Nice for children in the need.

Conditions of participation

Toys can be handed over to the firs of the West End Hotel, the Aston La Scala Hotel and the Hotel & Plage Beau Rivage Wednesday 4, Saturday 7, Wednesday 11 and Saturday 14 December 2019 between 9 AM and 6 PM. The toys must be in good condition and, for safety reasons, must not be packed in gift wrap.

About the 3A Hôtels La Collection

With 384 rooms, 1,420m² of seminar space spread over 18 rooms, 1 private beach, 3 restaurants and 3 bars, the 3A Hotels La Collection group is one of the hotel groups most influential in Nice. It brings together the West End Hotel, the Aston La Scala as well as the Beau Hotel and Beach Shore, each bringing their own style to the tourist landscape of the Côte d'Azur and benefiting of the most emblematic locations in the city of Nice.

1st establishment built on the Promenade des Anglais in 1842, the West End Hotel offers architectural Belle Epoque. The 121 rooms happily combine today's requirements with the the charm of yesteryear, half of which offers a view of the sea. In his restaurant, Le Siècle, the kitchen respect for traditions and Opera tunes.


For its part, the Aston La Scala Hotel was offered the most beautiful urban view of the city of Nice during the creation of the Promenade du Paillon in 2011. In addition to its 149 rooms, the 4 * establishment offers 3 dining areas: the L’Horloge restaurant located on avenue Félix Faure, a rooftop where the locals nestle each summer, as well as the Aston Club, a panoramic restaurant bar offering all a breathtaking view.

Finally, the Beau Rivage Hotel is the most "arty" in the city of Nice. Since its creation in 1860, it has seen succeed the most famous artists and intellectuals like Fitzgerald, Tchekov or Henri Matisse, who stayed there for many months in 1917. Today, the Beau Rivage Hotel continues to welcome artists from all walks of life through temporary exhibitions. 50m away, the Beach Beau Rivage, open all year round to the rhythm of the sun's rays. This emblematic establishment has the largest area of ​​the beaches of Nice with its 100 meters long by the sea and its 1600m² of indoor and outdoor spaces, ideal for enjoying the postcard landscape in every season.