For the 26th consecutive year in France (2019), the association Breast Cancer, let's talk about it! organizes the campaign against breast cancer through information, dialogue and mobilization. 1 in 8 women is at risk of developing breast cancer, but every year early detection saves thousands of lives. For the Association, which strongly supports medical and scientific research, October Rose is an opportunity to highlight those who fight this disease to intensify information, raise awareness and raise even more funds for researchers and caregivers.
October 2019 celebrates 25 years of the Association. Since 1994, the Association has taken an unprecedented scale: from now on the campaign Pink October is a meeting of national mobilization every year. This year, the slogan "ALL UNITED BY ONE SAME COLOR" makes all the sense to roll back the disease. Together, let's wear the Pink Ribbon and win this fight, Together we will win! Together STRONGER!
West End Hotel – 3A Collection
From October 1st to 31st 2019, The 3A Collection was mobilizing to support research against breast cancer. For any reservation made live on the month of October, a "Pink Home" with flowers, candies and surprises in room have been proposed to you. At the end of the stay, the group 3A Hotels La Collection undertaked to donate 25% of the profits to the association "Breast Cancer, Let's talk about it! " In addition, the West-End offered an ephemeral soft drink, the "Pink Cocktail" at the Mezza Bar and the Horse Guard Bar. 50% of the profits were donated to the association.