This summer, the 3A Hotels La Collection group is launching the second edition of 3ART, its contemporary art trail in the heart of Nice, and is opening a call for applications for artists from the French Riviera. Through this initiative, the West End Hotel , alongside the Aston La Scala Hotel and the Beau Rivage Hotel & Beach, reaffirms its commitment to artistic creation by offering emerging talents an opportunity to exhibit their work in exceptional venues. Conceived as a true springboard, 3ART allows emerging artists to present their work directly to an international audience.

A call for applications open to all talented people from the French Riviera

Until April 15, 2026, local artists are invited to submit their applications, whether they are amateurs or emerging professionals still relatively unknown to the public. All artistic styles are welcome, from painting and sculpture to drawing, street art, photography, and pop art. The successful applicants will have the opportunity to exhibit their work throughout the summer season at the group's establishments, including the West End Hotel.

The previous edition had already transformed hotels into veritable exhibition spaces: the Beau Rivage Hotel hosted the photographs of Frédéric Le Quéré, with images of the French Riviera playing with symmetry and perspective. Isabelle Deromas, for her part, took up residence at the West End Hotel with her photographs capturing moments of life on the Riviera, while the Aston La Scala Hotel unveiled the graphic and luminous works of Mariya Velychko.

Godmother SAB: an iconic artistic figure

For this new edition, the 3A Hotels La Collection group has partnered with Sabine Géraudie “SAB,” a leading artist on the French Riviera, as its patron. Known particularly for her famous “SAB Chair” installed on the Promenade des Anglais, she will participate in the talent selection process alongside the group's teams.

Artists wishing to participate in this new edition can send their contact details and photos of their works by email to commercial@3ahotels.com, before April 15, 2026.