The West End Nice Hotel is fully committed to a social and solidarity-based approach.
Since 2019, alongside the Collection, we have supported the SOS Breast Cancer association during the "Pink October" campaign to fight breast cancer and support research. Appropriate decorations, desserts in the campaign's colors, and dedicated offers have enabled the group to donate no less than €30,000 over 7 years.
We have also been participating since 2019 in the Secours Populaire Green Santa campaign with around 1,500 toys collected per year by the whole group, in order to offer moments of joy to the most modest families.
In 2022, Collection 3A chose to support animal welfare. During the Nice Carnival, which celebrated the King of the Animals, we pledged to donate a portion of our reservation fees to a local animal protection association. The association Rien Que Pour Eux received a check for €2,836.
Sensitive to environmental issues, the group also takes concrete actions to reduce its ecological impact and promote more sustainable practices, such as in 2024 when we organized two days of raising awareness about eco-friendly actions alongside the Paddle Cleaner association. And finally, on June 8, 2026, as part of World Oceans Day, the 3A Collection brought together a team of employees from all its establishments for a beach cleanup operation, supported by the Nice Côte d'Azur Metropolitan Area.
Around twenty employees, 1 hour of time and 14 kg of waste collected.
Small everyday gestures
Our ecological commitment
After many months of restructuring and the implementation of numerous eco-responsible actions, the West End Hotel has been awarded the prestigious Green Key sustainable tourism label since 2023.
These actions include the installation of water-saving devices, the elimination of single-dose and individual packaging, and the selection of short-supply-chain suppliers committed to eco-responsible practices.
Committed to maintaining biodiversity and preserving our ecosystem, we also sponsor Yvon Trocat's beehives in the Nice hinterland, in an environment free of pesticides and insecticides.
We are also working on the recovery of our waste in partnership with The Alchemists. Our sorted and collected biowaste represents just over 3 tons of compost produced annually to enrich and nourish the agricultural and vineyard lands of the French Riviera.
A socially responsible and solidarity-based approach Our social commitment
Strong identity attached to the territory Our territorial commitment
The West End Nice Hotel, deeply committed to its Niçoise identity and heritage, also places culture at the heart of its mission. Convinced that hospitality goes hand in hand with sharing and creation, we actively support the cultural players who contribute to the vibrancy of the French Riviera.
As a benefactor member of the Nice Opera , a partner of the National Theatre of Nice , the Cinéroman festival and the association Les Moments Musicaux des Alpes-Maritimes , the group supports initiatives that promote access to culture in all its forms and encourage local artistic vitality.
In this same desire to support the emerging scene, the West End Hotel participates in the OVNI Parcours Hôtels festival, an international video art festival launched in 2015.
In 2022, with the 3A Collection we launched the 3Art Nice program, a call for applications aimed at emerging local artists to allow three artists to benefit from a privileged exhibition space within the group's hotels for three months.
Building on the success achieved, the second edition of 3Art Nice was launched in the spring of 2026, confirming the ambition to make our establishment a meeting place between art, culture and hospitality.