Once again this year, Hôtel West End is proud to announce the renewal of its Green Key label, a leading certification in sustainable tourism. This recognition is part of the fourth consecutive renewal of the Green Key label by 3A Hôtels La Collection, confirming the group’s long-standing commitment to more responsible tourism.

Measurable and Concrete Commitments

Alongside Hôtel West End, Hôtel Aston La Scala, Hôtel Beau Rivage, and Beau Rivage Beach are also Green Key certified. This renewal reflects an environmental approach that has been implemented across the group’s establishments for several years, based on responsible practices sustainably integrated into daily operations. These include, in particular, the installation of water-saving devices, the use of eco-labeled suppliers, and other initiatives aimed at reducing environmental impact while preserving guest comfort and experience.

Beyond its environmental commitments, 3A Hôtels La Collection is also involved in socially driven initiatives. The group actively supports charitable organizations such as Secours Populaire and takes part each year in national awareness campaigns. In 2025, the campaign carried out as part of Pink October raised €9,588, illustrating a comprehensive approach that is both responsible and socially engaged.

In 2025, the actions undertaken by the group translated into tangible results: 10.238 tonnes of bio-waste collected and 7.681 tonnes of compost produced, actively contributing to waste reduction and the development of the circular economy.

About the Green Key Label

Created in 1994 in Denmark and developed in France since 1998, the Green Key label is now the leading eco-label for tourism establishments in France, both in terms of its longevity and the number of certified establishments.

It rewards hotels, serviced residences, campsites, hostels, guesthouses, restaurants, and beaches that are committed to a high-performing and continuous environmental approach.