True to its values, Hôtel West End is once again renewing its commitment to Pink October in Nice. A partner of the campaign for the past seven years, alongside the other properties within the 3A Hôtels La Collection group, the hotel is once again joining forces with Hôtel Aston La Scala, Hôtel Beau Rivage and Plage Beau Rivage to raise funds. As every year, the funds raised will be donated to the Nice-based association SOS Cancer du Sein.
Throughout the month of October, Hôtel West End will be launching several charitable initiatives. A Pink October stay package, an original mixology creation and a special musical event will all help raise funds for this important cause. This year’s campaign has the ambitious goal of surpassing the €9,588 raised by the group last year.

A Charitable Stay and Culinary Creations

To involve travellers directly in this show of solidarity, Hôtel West End is launching a special package created for the occasion. Upon arrival in their room, guests who have booked the Pink October stay will discover decorations in the campaign’s signature colours, accompanied by macarons and an exclusive gift box prepared by Nice-based artisan Galet Bleu. For the properties within the 3A Hôtels La Collection group, the chocolatier has given its famous chocolates, traditionally presented in blue, a pink makeover.

For every night booked as part of this charitable offer, 25% of the pre-tax amount will be donated to SOS Cancer du Sein. The initiative also extends to the bar and restaurant Le Siècle, with two creations designed specifically for Pink October. At the bar, a signature cocktail rounds out the fundraising effort, while the restaurant offers “Nuage Rose,” a delicate and indulgent raspberry dessert. Fifty percent of the pre-tax sales from these two creations will also be donated to the charity.

An All-Female Opera Evening

One of the highlights of Pink October in Nice will be an exceptional Opera Dinner at Le Siècle restaurant on Friday, October 2, 2026. For the occasion, some of the greatest operatic arias will be performed exclusively by female singers. This special evening will form part of the restaurant’s annual programme.
Hôtel West End’s commitment also extends beyond the hotel. On Sunday, October 4, 2026, teams from the various properties within the group will take part in Nice’s Pink Walk.

How to Take Part in Pink October Initiatives in Nice

To take part in the Pink October initiatives in Nice, bookings for the charitable stay and the Opera Dinner on Friday, October 2 are available by phone at +33 (0)4 92 14 44 00 or directly via the official Hôtel West End website.