Once again this year, the West End Hotel is proud to announce the renewal of its Green Key label , a leading distinction in sustainable tourism. This recognition marks the fourth consecutive year that 3A Hotels La Collection has received the Green Key label, confirming the group's ongoing commitment to more responsible tourism.

Measurable and concrete commitments

Alongside the West End Hotel, the Aston La Scala Hotel, the Beau Rivage Hotel, and Beau Rivage Beach have also been awarded the Green Key label. This renewal reflects an environmental approach implemented for several years within the group's establishments, based on responsible practices that are sustainably integrated into daily operations. These practices include the installation of water-saving devices, the use of eco-labeled suppliers, and other initiatives aimed at reducing the environmental footprint while preserving guest comfort and experience.

Beyond its environmental commitments, 3A Hotels La Collection is also involved in socially responsible initiatives. The group actively supports charitable organizations such as Secours Populaire and participates in national fundraising campaigns every year. In 2025, the campaign conducted for Breast Cancer Awareness Month (October) raised €9,588, demonstrating a comprehensive and responsible approach to social responsibility.

In 2025, the actions carried out by the group resulted in concrete results: 10,238 tonnes of biowaste collected and 7,681 tonnes of compost created, actively contributing to waste reduction and the development of the circular economy.

About the Green Key label

Created in 1994 in Denmark and developed in France since 1998, the Green Key label is today the leading ecolabel dedicated to tourist establishments in France, both in terms of its seniority and the number of labeled establishments.
It rewards hotels, residences, campsites, hostels, guesthouses, restaurants and beaches that commit to a high-performing and continuous environmental approach.