True to its values, the West End Hotel is renewing its commitment to Breast Cancer Awareness Month in Nice. A partner of the campaign for the past seven years, alongside the other establishments of the 3A Hotels La Collection group, it is once again joining forces with the Aston La Scala Hotel, the Beau Rivage Hotel, and the Beau Rivage Beach to raise funds. These funds will, as every year, be donated to the Nice-based association SOS Breast Cancer.
Throughout October, the West End Hotel is launching several charitable initiatives. A pink-themed stay, an original mixology creation, and a musical event will all help raise funds for this vital cause. This year's event has the ambitious goal of surpassing the €9,588 raised by the group last year.
A solidarity-based stay and a unique mixological creation
To directly involve travelers in this wave of solidarity, the West End Hotel is launching a package specially created for the occasion. Upon arrival in their rooms, those who have booked their Pink October stay will discover decorations in the colors of the campaign, accompanied by macarons and an exclusive gift box prepared by the Nice-based chocolatier Galet Bleu. For the hotels in the 3A Hotels La Collection group, the chocolatier has reimagined its famous chocolates, usually blue, in pink.
For every night booked through this solidarity offer, 25% of the pre-tax amount is donated to SOS Breast Cancer. The commitment continues at the Le Siècle bar and restaurant, with a signature cocktail created to further support the fundraising effort. 50% of the pre-tax sales of this creation will also be donated to the association.
An all-female operatic evening
Among the highlights of Breast Cancer Awareness Month in Nice, the restaurant Le Siècle will host an exceptional dinner-opera on Friday, October 2, 2026. For the occasion, the greatest operatic arias will be performed exclusively by female voices. This special evening is part of the establishment's annual program.
The West End Hotel's commitment also extends to the field. On Sunday, October 4, 2026, teams from the group's various establishments will participate in the Pink Ribbon Walk in Nice.
How to participate in Pink October activities in Nice
To participate in the Pink October actions in Nice, reservations for the solidarity stay and the dinner-Opera on Friday, October 2nd are available by phone at 04 92 14 44 00 or directly on the official website of the West End Hotel.