Every October, the world turns pink to support the fight against breast cancer. In Nice, the West End Hotel and the establishments of the 3A Hotels La Collection group have actively participated in Pink October since 2019. Their commitment has already raised valuable funds for the Côte d'Azur-based association SOS Breast Cancer.

In 2023, the fundraising campaign raised €7,904. This year, the West End Hotel hopes to break that record again and is counting on the generosity of its guests to give even more weight to this worthy cause.

A stay focused on solidarity

Throughout October, booking a stay at the Hotel West End isn't just about comfort and elegance… it's also about solidarity. The special “Pink October” offer, available directly on the hotel's official website as well as other establishments in the group, includes a welcome in your room with thoughtful touches, such as a gourmet box of chocolates from the Nice-based chocolatier PACI, filled with peach-flavored chocolate crisps.

Note that 25% of the pre-tax amount of each reservation is donated to SOS Breast Cancer.

In addition, pink ribbons are available at reception, allowing everyone to show their support and, if they wish, make an additional donation.

HOPE: the signature cocktail of Pink October

At the bar, creativity takes center stage with a limited-edition cocktail created especially for the occasion: the “HOPE,” a delicate blend with notes of lychee. Served throughout October, it offers everyone a simple and friendly way to support the association, as 50% of the pre-tax price of each cocktail is donated to them.

Finally, for those who wish to extend the experience, other exclusive creations await you at partner establishments within the 3A Hotels La Collection group. A delightful way to combine pleasure and generosity.

SOS Breast Cancer: a Nice-based association serving women and their loved ones

The SOS Breast Cancer association , founded in Nice in 2012, supports women affected by breast or gynecological cancer, as well as their loved ones, through awareness campaigns, well-being activities, and invaluable daily support.

By choosing the Hotel West End in October, you're not just booking a stay on the Promenade des Anglais: you're also taking part in a movement that changes lives. What if this year, your Nice getaway could also become an act of solidarity?