An iconic address on the Promenade des Anglais since 1842, the Hôtel West End embodies Niçoise elegance and the French art of hospitality. True to its spirit of innovation and its commitment to authenticity, the hotel recently hosted an influencer evening to unveil the Horse Guard, its hidden bar with a hushed, history-laden atmosphere.

The Horse Guard: A Secret Venue with a Fascinating Past

Stepping through the doors of the Horse Guard is like entering a place frozen in time. A former chapel that has been carefully restored, the space retains the nobility of its architectural heritage. With its subdued lighting and intimate ambiance, the bar provides the perfect setting to enjoy signature cocktails.

Behind the counter, Saverio, the house bartender, passionately curates the menu. Each creation tells a story, blending classic inspirations with contemporary touches for a surprising mixology experience.

An Unusual Evening at the Heart of the Promenade des Anglais

For the occasion, the Hôtel West End invited several iconic content creators from the French Riviera to enjoy a tailor-made experience combining gastronomic discoveries and immersion in the unique world of the Horse Guard. Guests included Gilles Bellatre, I’m Alba, Foodenice, Le Journal d’une Niçoise, Nice is Paradise, and Le Mâle Aimable.
Guided by Saverio, the guests sampled a selection of signature cocktails, discovered the inspirations behind each recipe, and captured the singular soul of this history-steeped venue.

A Confidential Address That Has Become Unmissable

Through this influencer evening, the Hôtel West End sought to reveal the Horse Guard from a fresh perspective—through the eyes of content creators attuned to art de vivre, heritage, and authentic experiences.

Blending architectural heritage, creative mixology, and a refined atmosphere, the Horse Guard now stands out as a must-visit destination for those seeking an exceptional moment on the Promenade des Anglais.