This summer, the 3A Hôtels La Collection group is launching the second edition of 3ART, its contemporary art trail in the heart of Nice, and is opening a call for applications for artists from the French Riviera. Through this initiative, Hôtel West End, alongside Hôtel Aston La Scala and Hôtel & Plage Beau Rivage, reaffirms its commitment to artistic creation by offering new talents the opportunity to exhibit their work in exceptional venues. Designed as a true springboard, 3ART allows emerging artists to showcase their work in direct contact with an international audience.

An open call for all Riviera talents

Until April 15, 2026, artists from the region are invited to submit their applications, whether they are amateurs or young professionals who are still relatively unknown to the general public. All artistic styles are welcome, from painting and sculpture to drawing, street art, photography, and pop art. Selected artists will have the opportunity to exhibit their works throughout the summer season within the group’s establishments, including Hôtel West End.

The previous edition had already transformed the hotels into true exhibition spaces: Hôtel Beau Rivage hosted photographs by Frédéric Le Quéré, featuring images of the French Riviera playing with symmetry and perspectives. Isabelle Deromas, meanwhile, exhibited at Hôtel West End with her photographs capturing moments of life on the Riviera, while Hôtel Aston La Scala showcased the graphic and luminous works of Mariya Velychko.

SAB as patron: an iconic artistic figure

For this new edition, the 3A Hôtels La Collection group is joined by Sabine Géraudie, known as “SAB,” a key figure on the French Riviera art scene, as the event’s patron. She is particularly known for her famous “Chaise de SAB” installed on the Promenade des Anglais. She will take part in selecting the artists alongside the group’s teams.

Artists wishing to participate in this new edition can send their contact details along with photos of their work by email to commercial@3ahotels.com
before April 15, 2026.