Pink October 2025: the West End Hotel joins forces with SOS Cancer du Sein
Every October, the world turns pink to support the fight against breast cancer. In Nice, the West End Hotel and the establishments of the 3A Hôtels La Collection group have been actively participating in Pink October since 2019. Their commitment has already raised valuable funds for the Côte d’Azur-based association SOS Cancer du Sein.
In 2023, the campaign raised €7,904. This year, the West End Hotel hopes to beat this record and is counting on the generosity of its guests to give even more momentum to this worthy cause.

A stay in the spirit of solidarity
Throughout October, booking at the West End Hotel is not only synonymous with comfort and elegance… but also with solidarity. The special ‘Pink October’ offer, available directly on the hotel’s official website and those of the group’s other establishments, includes a welcome gift in your room with thoughtful touches, including a gourmet ballotine from Nice-based chocolatier PACI, containing peach-flavoured chocolate crispies.
Please note that 25% of the pre-tax amount of each booking is donated to SOS Cancer du Sein.
And for those who wish to prolong the experience, other exclusive creations await you at partner establishments of the 3A Hôtels La Collection group. A delicious way to combine pleasure and generosity.
SOS Cancer du Sein: a Nice-based association serving women and their loved ones
The SOS Cancer du Sein association, founded in Nice in 2012, supports women affected by breast cancer or gynaecological cancer, as well as their loved ones. It offers awareness-raising initiatives, wellness activities and invaluable day-to-day support.
By choosing the West End Hotel in October, you are not only booking a stay on the Promenade des Anglais: you are also taking part in a life-changing initiative.
Why not make your getaway to Nice this year a gesture of solidarity?